The ARM & HAMMER™ Feline Generous Program Launches “Unsung Heroes” Awards to Celebrate Staff and Volunteers at Cat Welfare Organizations and Will Donate a Total of $30,000 #FelineGenerous #UnsungHeroes

The ARM & HAMMER™ Feline Generous Program Launches “Unsung Heroes” Awards to Celebrate Staff and Volunteers at Cat Welfare Organizations and Will Donate a Total of $30,000 #FelineGenerous #UnsungHeroes

Nominate an unsung hero at FelineGenerousHeroes.com by Nov twentieth for an opportunity to win money donations, an award, and a yr’s provide of cat litter!

Happy National Cat Day! If you’re in search of methods to have fun, the ARM & HAMMER™ Feline Generous program simply launched the ‘Unsung Heroes’ Awards to acknowledge probably the most inspiring workers and volunteers at cat welfare organizations who’ve gone above and past to assist purrfectly impurrfect shelter cats this yr.

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Shelter cats are sometimes missed for adoption due to their age, look or misunderstood personalities. In many circumstances, the workers and volunteers work behind the scenes to carry out miracles and ensure these purrfectly impurrfect cats have their bodily, medical and emotional wants met.

“Typically, purrfectly impurrfect cats spend extra time in shelters earlier than being adopted, so that they depend on the kindness of the shelters’ workers and volunteers to make them snug,” mentioned Pam Johnson-Bennett, Certified Cat Behavior Consultant. “It’s wonderful how a small gesture could make an enormous distinction to a cat who could also be combating a bodily, medical or emotional problem. Making certain their favourite toy is definitely accessible of their cage, giving them additional consideration and affection, or making a constructive bio to assist individuals see past a cat’s impurrfections are all nice examples of how unsung heroes at shelters go the additional mile.”

The Unsung Heroes Awards is an opportunity to appoint your self or somebody you understand to unfold extra consciousness round purrfectly impurrfect cats whereas having an opportunity to win a forged donation in your favourite cat shelter. Additionally, in the event you’re chosen as an unsung hero you’ll obtain an award and a yr’s provide of ARM & HAMMER™ cat litter.

A panel of cat specialists will choose one winner from every of the three Unsung Heroes Awards classes:

  • Compassion (Prize: $7,500) – A workers or volunteer who confirmed tenderness, persistence and further care to purrfectly impurrfect cats to ensure they obtained specialised consolation and a focus. For instance, serving to bodily challenged cats to entry gadgets of their cage with out problem, educating different workers/volunteers on methods to offer consolation, specializing in constructing confidence throughout the cats via additional playtime and affection, and many others.
  • Creativity (Prize: $7,500) — A workers or volunteer who executed probably the most inventive answer to consolation a purrfectly impurrfect shelter cat or to search out them a ceaselessly house. For instance, customizing a cage or designing an addition/toy/object, making a delicate and constructive bio to assist potential adopters see past the “imperfections,” internet hosting a inventive adoption occasion or social media marketing campaign, and many others.
  • AdvoCat of the Year (Prize: $15,000) — A workers or volunteer who exemplified BOTH compassion and creativity in direction of purrfectly impurrfect shelter cats and served as an impressive advocat for this trigger past their shelter. For instance, educating different workers/volunteers, in addition to their higher group about how lovable and adoptable purrfectly impurrfect cats are, enjoying an enormous function find ceaselessly properties and persevering with to observe up after adoption, internet hosting group adoption occasions targeted on purrfectly impurrfect cats, and many others.

“Our mission for Feline Generous is to lift consciousness round why purrfectly impurrfect cats make such great pets to assist them discover furever properties,” mentioned Rebecca Blank, Group Brand Manager, ARM & HAMMER™ Pet Care. “We are thrilled to acknowledge and have fun the unsung heroes who’ve huge advocat hearts and day after day present their love for purrfectly impurrfect cats even after their shift is over. They deserve recognition and we hope by sharing their finest practices it would encourage others to assist missed shelter cats of their group.”

Don’t neglect to make use of #FelineGenerous #UnsungHeroes to observe the dialog!

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