Pandemic Pets: Brits Favour Dogs & Cats, Aren’t Afraid to Spoil Their Pets

  • New ballot additionally finds 65% of British pet-owners are dog-owners, 41% have cats

  • Over half of pet house owners enable their pet to sleep of their mattress & are prepared to splurge on premium pet meals

  • The majority spend £26-£50 per 30 days on their pet and like to buy in-store versus on-line

New analysis launched reveals a snapshot of British pet possession and spending habits so far. The polling comes alongside a highly-publicised pandemic pet surge, with 11% of Brits reporting getting a brand new pet in the course of the pandemic again in November 2021.

Attest, a client analysis platform for the world’s largest and fastest-growing manufacturers, polled 400 British working-age pet house owners to see what sorts of pets they’ve, how they wish to deal with them and the way they have an inclination to buy them. The analysis discovered:

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It’s Raining Cats and Dogs

When it involves what sorts of pets Brits personal, canine and cats reign supreme at 65% and 41% respectively. In regards to what number of complete pets they’ve of their family, most report having a single pet to their title (40%) with two pets following shut behind (21%) and three pets thereafter (5%).

Ownership of different home pets is way much less frequent. The British public aren’t practically as eager to look after fish (11%), rabbits (6%), rodents (6%), birds (3%), reptiles (3%) or horses/donkeys (2%).

Pets Deserve Birthdays, Nice Food, and Outings Too

The analysis additionally means that pets are seamlessly woven into household life, with many Brits  going the additional mile to make them really feel included and properly taken care of.

  • night time’s relaxation – 50% of Brits don’t topic their pet to the ground or a cage and allow them to sleep in their very own mattress.

  • Eating good, staying properly – 59% have some type of pet medical insurance coverage, 50% buy premium pet meals, 36% give their pets nutritional vitamins & dietary supplements, 18% cook dinner for his or her pets, & 12% are signed up for a deal with subscription.

  • Joining in on the enjoyable – 58% purchase birthday and Christmas presents for his or her pets and 38% take their pets together with them wherever they will.

The Ecommerce Boom Hasn’t Hit Pet Shops As Of Yet

Of these polled, the vast majority of Brits are inclined to spend between £26-£50 (40%) on their pets month-to-month. This is adopted by £51-£75 (19%), beneath £25 (18%), and £76-£100 (12%). And regardless of the pandemic ecommerce growth, most pet house owners nonetheless favor to frequent the pet retailer or grocery store to get every part from meals, treats, and gear.

  • Food – For most Brits, meals is a weekly (48%) or month-to-month (25%) buy, with the bulk preferring to get it in a grocery store (42%) or a pet retailer (30%) and solely 9% shopping for it on-line.

  • Treats – Treats are bought with a bit much less frequency with 23% buying weekly and 32% purchasing for them month-to-month. Most additionally are inclined to favor to snag them on the pet retailer (41%) or grocery store (34%), with solely 10% heading to on-line retailers.

  • Equipment – Equipment reminiscent of toys, leashes, cages, and past, is extra of an each few months (35%) or month-to-month (19%) type of buying behavior, with most nonetheless hitting the pet retailer (42%) to make these purchases. Meanwhile, 19% go browsing and 11% hit the grocery store for pet gear.

Jeremy King, CEO and Founder of Attest, mentioned of the analysis: “ tThis analysis confirms what we already know; pets are necessary relations. Brits make a big effort to make animals really feel part of on a regular basis life – from birthday celebrations to home-cooked meals and common outings. For these within the pet items area, Brits’ love of their furry associates presents main alternatives particularly for bricks and mortar shops given that almost all of pet house owners make their purchases there.”

About Attest

Founded in 2015 and headquartered in London and New York, Attest is a client analysis SaaS platform for the world’s largest and quickest rising manufacturers. Attest’s easy-to-use, self-serve dashboard is coupled with on-demand analysis experience, empowering anybody to shortly conduct high-quality analysis and be constantly tapped into the patron.

Some of the notable manufacturers leveraging steady insights to place the patron’s voice on the heart of their enterprise with Attest embody Unilever, Santander, Walgreens/Boots, Klarna, Brew Dr. Kombucha, Trustpilot, JCDecaux amongst many others. To date, Attest has raised $90 million in enterprise capital with backing from traders reminiscent of Kismet, Schroders, and NEA. To be taught extra about Attest, go to www.askattest.com.

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