Animal welfare charity Cats Protection and Cantilever Media are becoming a member of forces on The Amazing Maurice, the upcoming Sky Original animated characteristic movie, primarily based on a kids’s fantasy by Sir Terry Pratchett.
The organisations will embark on numerous joint initiatives from this month within the run as much as the movie’s launch on Sky Cinema in December this yr.
Some highlights of the mission embody:
- social media campaigns and promotions
- Cats Protection in-store occasions
- a dwell live performance efficiency of the movie in support of Cats Protection
- a variety of co-branded licensed merchandise together with jigsaws, stationery, socks, mugs and branded luggage
- a hand-crafted, hand painted sculpture standing 30cm tall from Blu Goblin, the corporate which introduced the events collectively, in help of Cats Protection
“We’ll be promoting unique Amazing Maurice merchandise via our community of over 100 charity retailers,” stated Richard Howard, Cats Protection’s Corporate Partnerships Manager. “We constantly assist round 400 cats a day and the cash raised from these gross sales will imply we might help much more. So we’re delighted that we’ll be working collectively to unfold the phrase about good welfare to present all cats a greater high quality of life.”
Andrew Baker, producer at Cantilever Media and CEO of Cantilever Rights, stated: “We are thrilled to be collaborating with Cats Protection on this vary of merchandise for the launch of The Amazing Maurice. We have an eclectic and thrilling plan of initiatives which we hope will increase consciousness of the movie and the unimaginable and important work that the organisation does to enhance the lives of cats throughout the nation.”
Based on one among Sir Terry Pratchett’s wildly widespread Discworld novels, the movie stars Hugh Laurie as Maurice, Emilia Clarke as Malicia, David Thewlis as Boss Man, Himesh Patel as Keith, Gemma Arterton as Peaches, YouTuber Joe Sugg as Sardines, Ariyon Bakare as Darktan, Julie Atherton as Nourishing, Rob Brydon because the Pied Piper, Hugh Bonneville as The Mayor, Peter Serafinowicz as Death and David Tennant as Dangerous Beans.
The Amazing Maurice will likely be launched on Sky Cinema for Christmas 2022 and as a theatrical launch in cinemas worldwide. The movie will even be accessible on streaming service NOW through the Sky Cinema Membership.
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