In a heartwarming effort to rejoice Adopt a Shelter Cat Month, ARM & HAMMER™ Cat Litter teamed up with the ASPCA® to launch AI-generated “Purrsonality Pics” at a digital cat adoption occasion. This revolutionary initiative used generative AI to create playful and fascinating portraits that mirror every cat’s distinctive persona, serving to potential adopters join with them extra simply.
Shelter cats usually battle to showcase their true selves in adoption images because of the stress of their environment. To deal with this problem, ARM & HAMMER, together with its artistic company Razorfish, developed an AI instrument that generates eye-catching portraits. These “Purrsonality Pics” spotlight every cat’s distinct allure, whether or not they’re playful, curious, feisty, or affectionate, making it simpler for cat lovers to fall in love at first sight.
The ASPCA and ARM & HAMMER Cat Litter will likely be co-hosting the following digital cat adoption occasion that includes a number of extra Purrsonality Pics on Wednesday, July 24, 2024 on Facebook and Instagram.
“Purrsonality Pics makes use of AI to disclose the distinctive personalities of shelter cats in methods conventional images can’t,” mentioned Jamie Perruquet, SVP Executive Creative Director at Razorfish. “This instrument helps potential adopters join extra deeply, main to higher adoption matches.”
Christina Wyman, Vice President of Cause Partnerships on the ASPCA, famous that the digital occasions helped showcase cats’ personalities, leading to extra adoptions. One standout success was Torta, a good-looking cat who discovered his eternally residence because of his charming Purrsonality Pic.
As a part of the initiative, Arm & Hammer additionally sponsored a match marketing campaign that raised $200,000 in 72 hours for the ASPCA.
“We’re all the time in search of new methods to make clear cat welfare organizations and assist them discover loving properties for his or her cats. Purrsonality Pics make the method of making adoption profiles simpler for shelters and our hope is that it’s going to assist join extra cats with loving households even quicker.” mentioned Carly Catalano, Associate Director of ARM & HAMMER™ Pet Care.
In addition to the work with the ASPCA, ARM & HAMMER’s Feline Generous program, devoted to serving to neglected shelter cats, may even donate $50,000 this yr to assist shelter cats discover loving properties.
To see extra AI-generated Purrsonality Pics or for extra details about adopting a cat via the ASPCA, please go to this page or aspca.org/adopt.
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