Thousands of UK cats participate within the ‘Agria CatStroll’ and lift £13,000 for cats in want
Thanks to the involvement of hundreds of cats and their homeowners this May, Agria Pet Insurance has donated £13,000 to UK animal rescues.
Almost 7,000 cats, and over 23,000 cat ‘mother and father’ and cat-lovers, joined a month-long celebration of all cats by way of the “Agria CatStroll” competitors.
The Agria CatStroll was created to focus on the numerous points confronted by the UK’s cats and cat rescues and help them with consciousness and donations. Far fewer cats than canines within the UK are protected with insurance coverage, which is usually a key issue for them ending up in rescue – their homeowners can not afford their vets’ payments.
The specialist pet insurer’s work with a whole lot of animal rescues provides them a novel perception into the issues they face. A survey of their rehoming companions revealed that 80% of cats in rescue had not been adopted resulting from their age, look, or incapacity.
Designed to focus on the ‘magnificence of each cat’, the occasion showcased how particular all cats are – from their distinctive appears and personalities to their uncommon pastimes, with the photo-sharing ‘Agria CatStroll’ Facebook competitors.
Helped by high-profile judges, International Cat Care, ProtectaPet, Your Cat Magazine, and Katzenworld, cat lovers took half to win a share of £2,500 for his or her nominated rescue each week in May. Agria Pet Insurance additionally donated to animal rescues with each cat coverage offered throughout the month.
“This truth triggered the marketing campaign’s theme of celebrating each cat. Their quirks and variety make them the companions we love a lot, so we wished to focus on this, and encourage potential homeowners to contemplate all cats, not simply the stereotypical ‘excellent’ ones,” explains Tom Vaughan, Head of Marketing at Agria Pet Insurance.
One of the successful rescues, Assisi Animal Sanctuary, obtained a £1,000 donation. They mentioned, “This previous yr has been so difficult, and has, certainly, been essentially the most financially punishing yr Assisi has ever seen, so we’re extremely grateful to obtain this nomination and prize.”
Amotherby Cat and Kitten Rescue commented, “We are completely thrilled to obtain this and so grateful to Agria and our super-supporters – it’ll make such a distinction to our rescue.”
A 3rd of cat rescues surveyed mentioned they had been already full, with two-thirds reporting a big enhance in cats surrendered to them over the previous yr. The majority reported a rise of between 25% and 50% above what is common, with greater than 70% of rescues apprehensive in regards to the variety of cats resulting from arrive of their care as lockdown continues to ease.
The survey additionally discovered that, sadly, a quarter of cats in UK rescues have been there for no less than six months.
Agria Pet Insurance has additionally simply launched their new Cat Rescue Directory – a spot for potential adopters to discover a cat rescue native to them and assist extra cats discover their ceaselessly properties. You can discover this at: https://www.agriapet.co.uk/pet-owners/products/for-cats/find-a-cat-rescue/
A survey carried out amongst Agria Pet Insurance cat rescue companions in April 2021.
Agria Pet Insurance Ltd is authorised and controlled by the Financial Conduct Authority, Financial Services Register Number 496160. Agria Pet Insurance is registered and included in England and Wales with registered quantity 4258783. Registered workplace: First Floor, Blue Leanie, Walton Street, Aylesbury, Buckinghamshire, HP21 7QW.
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