Feline charity International Cat Care (iCatCare) has created a YouTube marketing campaign exposing the hidden misery behind the behaviour seen in ’humorous’ on-line cat movies.
We all know that cats, in addition to being beloved companions everywhere in the world, make up a few of the hottest content material on the web. On YouTube alone, humorous cat movies have reached over 25 billion views – from cats being “lazy” and falling over, to being “grumpy” or aggressive, our notion of the behaviour of our feline buddies will get a whole lot of laughs.
But the truth of what the cat is experiencing could be removed from humorous. Because a part of a cat’s nature contains hiding vulnerability, the behaviour in these movies is commonly being misunderstood, and will really be an indication of emotional misery or ache.
iCatCare wish to assist folks higher perceive their cat’s behaviour, encourage respect for cats, and recognise when care is required – one thing that’s extra vital than ever with the surge in cat adoption charges throughout the COVID-19 pandemic.
To coincide with their profitable International Cat Day marketing campaign, #BeCatCurious, International Cat Care has collaborated with FCB Health Europe to create a month-long consciousness marketing campaign this August. The core of the marketing campaign is a collection of YouTube pre-roll advertisements, focused to key phrase searches for cat movies. Each pre-roll initially seems to be a typical ‘humorous’ cat video, however ends in a shocking, critical message that explains how the behaviour is definitely an indication of a cat in misery. This twist challenges viewers to re-evaluate what they’ve simply seen, and as a substitute of laughing, attempt to get a greater understanding of cats, and after they want care.
The marketing campaign goals to encourage folks to study extra about their cat’s behaviour, meet cats’ wants, and go to icatcare.org – a wealthy useful resource of skilled information and recommendation for cat homeowners, and veterinary and cat professionals. To assist this purpose, iCatCare has created illustrated infographic pages, specializing in ‘Emotional distress’ and ‘Handling and interactions‘. By giving clear, easy-to-follow steerage on methods to recognise worry, nervousness and frustration in cats, and #BeCatPleasant when dealing with and interacting with them, iCatCare helps extra cats dwell pleased, wholesome lives in concord with people.
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