It’s now over three years since pet meals producer Pets Choice acquired main pet care model Bob Martin. Since then, the model has gone from power to power, solidifying its place as one of many market-leading pet healthcare manufacturers within the UK.
Bob Martin has helped generations of pet house owners maintain their pets flea free, tick-free and worry-free for over 130 years. With a complete vary of merchandise for pet and residential, the model is experiencing a resurgence since being acquired by Pets Choice in 2019. The model refresh has coincided with vital funding into a brand new state-of-the-art manufacturing line on the enterprise’ UK-based manufacturing facility.
Chris Socratous, Senior Brand Manager for Bob Martin, commented: “There have been so many optimistic adjustments during the last couple of years which have helped to drive the model ahead. The roll-out of our brand-new packaging throughout our full flea, tick and worm vary has undoubtedly been a key issue. The new packaging has improved on-shelf standout and has helped buyers higher navigate the vary.”
“Positive model associations have additionally elevated with Bob Martin being more and more seen as ‘contemporary & fashionable’.”
This identical analysis confirmed Bob Martin as a pacesetter in key model well being measures together with accessibility, affordability and training, outperforming all different healthcare manufacturers in consciousness development.”
The acquisition of Bob Martin additionally included sister model Felight, which is quick turning into a feline favorite because the UK’s fastest-growing cat litter model. Offering a spread of litters and equipment, Felight is simply one of many many manufacturers serving to to drive Pets Choice’s continued development forward of the pet care market, nicely positioned to proceed this upward curve transferring into 2023.
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