A brand new experiential digital out of doors marketing campaign will launch at Westfield London on Thursday 29th June to shine a light-weight on London-based animal welfare charity Mayhew’s canine and cats seeking to discover their second likelihood and ‘love for all times’.
The Loved for Life marketing campaign contains a chance for guests to the west London retail and leisure vacation spot to take an interactive quiz on Ocean Outdoor’s full-motion 220m² digital display screen to see if they might probably be the one for a Mayhew canine or cat that wants a perpetually dwelling. The charity hopes the marketing campaign will spotlight not solely the significance of the adoption of rescue animals but additionally the help it offers to pet house owners.
Because of a mixture of cost-of-living pressures on family funds and life-style modifications in a post-pandemic world (corresponding to individuals having to spend extra time within the workplace), and the rise in puppies and kittens going to first-time pet house owners throughout the pandemic, Mayhew has seen a surge in demand for its vary of veterinary and animal welfare companies.
Mayhew is reporting a notable enhance in requests from pet house owners to surrender their animals. In the primary 5 months of 2023 alone, the variety of requests from pet house owners to surrender their canine had elevated by 54%, and the identical determine for cats is 74% in comparison with the identical interval in 2022.
Sherine Wheeler, Mayhew’s Chief Executive, says, “There is a really worrying enhance in individuals in search of our help to rehome their pet canine and cats. At the identical time as having to function ready lists to handle our capability, we’re having to work very onerous to seek out new methods to achieve potential adopters and foster carers, as they too wrestle to make ends meet.”
She provides, “All of us at Mayhew work tirelessly to ensure canine and cats are wholesome, and cherished for all times, by individuals and communities who take care of them. We do that by means of a spread of preventative companies, together with by providing veterinary therapies free on the level of want, help companies to animals and pet house owners locally and naturally, we rescue and rehome canine and cats who’re searching for love for all times. We hope this marketing campaign will encourage the general public to see how they may help canine and cats at Mayhew, together with by supporting us.”
Ocean Outdoor UK CEO Phil Hall stated: “Every yr Ocean seeks concepts that leverage the entertaining, immersive and technical alternatives of out of doors screens and areas. Mayhew have completed simply that, placing creativity on the coronary heart of this marketing campaign. It is enjoyable, extremely shareable and addresses an necessary subject. Britain is called a nation of animal lovers. Let’s hope these pets discover the properties they deserve.”
The marketing campaign was a winner in Ocean Outdoor’s 2022 digital artistic competitors which awards promoting house to the perfect concepts and causes. The experiential occasion held in Westfield Square is hosted and produced by Ocean Labs. The interactive billboard at Westfield London is supported by an additional 11 full movement screens throughout West London highlighting Mayhew’s work.
To discover out extra info please go to themayhew.org or search Mayhew.
For press and media enquiries together with additional details about the information featured within the launch, please contact Esther Porta, Mayhew PR and Media Manager at esther@mayhewanimalhome.org or name 07870 439 158
About Mayhew ‘Loved for Life’ marketing campaign
Visitors to Westfield London can expertise Mayhew “Loved for Life” marketing campaign at Westfield Square on Thursday 29 June between 10am and 4pm.
Staff and volunteers from Mayhew can be at Westfield Square to share info with the general public in regards to the charity’s necessary work and help contributors with the ‘Loved for Life’ interactive expertise. Mayhew TheraPaws canine and volunteers may even be there to share the worth and affect of the charity’s flagship Animal Assisted Intervention programme which is designed to advertise bodily, social and emotional wellbeing.
For extra details about adopting a canine or cat from Mayhew, please go to https://themayhew.org/rehome/
About Mayhew
Established in 1886, Mayhew is an animal welfare charity working in London and abroad. We assist hundreds of canine and cats in want by delivering a broad vary of animal welfare and veterinary care companies.
In 2022 alone, the group at Mayhew: –
- Carried out 6,831 veterinary interventions
- Administered 3,095 vaccinations in its London vet clinic
- Neutered 1,078 canine and cats in its London vet clinic
- Delivered 553 TheraPaws therapeutic canine engagements
- Cared for 13 canine and 9 cats by means of Pet Refuge
- Reunited 73 lacking or misplaced pets with their house owners
- Rehomed 34 canine and 325 cats
- Neutered 12,965 canine abroad
To discover out extra about Mayhew’s work, go to www.themayhew.org
For adoption, clinic and normal enquiries, name: 020 8962 8000. To donate, name: 020 8206 5870.
About Ocean Outdoor
For extra details about Ocean Outdoor please go to https://oceanoutdoor.com/
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