Leading cat welfare charity desires house owners to interact in ‘Purrfect Play Every Day’ for International Cat Day
Co-ordinator of International Cat Day and pioneering cat welfare charity, International Cat Care (iCatCare), recommends that cat house owners take 5 minutes a day to play with their cats to enhance their bodily well being and psychological wellbeing.
The marketing campaign has been developed to encourage house owners to play with every of their cats individually for a minimum of 5 minutes daily with a wand toy, an exercise that lower than 30% of cat house owners are at present participating in (in line with a current survey carried out by the charity). Just like canines want strolling daily, cats want every day play to maintain them lively and pleased. Wand toy play supplies cats with a protected outlet to carry out pure behaviours and has many advantages, together with:
- Reduced searching behaviour (by as much as 25% in some research)1
- Increased psychological stimulation
- Encourages train and helps to take care of a wholesome body weight
- Reduction in drawback behaviours (similar to destroying home items)2
- Strengthening of the human-animal bond
- Improved high quality of life2
iCatCare might be sharing skilled recommendation on the purrfect toys, how greatest to play with cats of all ages, plus, ideas and tips for protected play with the entire household. The two-week social media marketing campaign, ‘Purrfect Play Every Day’, will launch on 1 August, main as much as International Cat Day (8 August) and past, inspiring house owners to make enjoying with their cats a every day behavior.
Sarah Ellis, Head of Cat Mental Wellbeing and Behaviour at iCatCare stated: “The advantages to our cats of enjoying with them are actually spectacular, each by way of their bodily well being and their psychological wellbeing. We know cat lovers wish to do their greatest by their cats and we’re subsequently excited to assist everybody spend 5 minutes each day enjoying with their cat with a wand toy. It’s undoubtedly one thing cats will thank us for!”
To be part of the Purrfect Play Every Day marketing campaign, observe @icatcare on social media, tag us in your posts and use #InternationalCatDay and #PurrfectPlay. For extra info, go to: https://icatcare.org/international-cat-day/
References:
1. Cecchetti M, et al. Provision of High Meat Content Food and Object Play Reduce Predation of Wild Animals by Domestic Cats Felis catus, Current Biology, 2021; 31 (5): 1107-1111. Available from: https://www.sciencedirect.com/science/article/pii/S0960982220318960
2. Henning J, et al. Cats simply wish to have enjoyable: Associations between play and welfare in home cats, Animal Welfare, 2023; 32 (e9): 1-11. Available from: https://www.cambridge.org/core/services/aop-cambridge-core/content/view/03F9B841EFF468344BC1B0D01D37CBC6/S0962728623000027a.pdf/div-class-title-cats-just-want-to-have-fun-associations-between-play-and-welfare-in-domestic-cats-div.pdf
About International Cat Care (iCatCare)
International Cat Care is a pioneering cat welfare charity. Since 1958 we’ve challenged cruelty, ignorance and misunderstanding to have an effect on constructive change within the lives of cats. With an estimated international inhabitants of 600 million cats, half of that are regarded as unowned, our work has by no means been extra essential.
The International Cat Care imaginative and prescient: A cat pleasant world the place every cat, owned and unowned, is handled with respect, compassion and understanding.
The International Cat Care mission: To allow extra individuals to behave in a cat pleasant means to enhance cat welfare.
For extra info, please go to https://icatcare.org/ or https://www.facebook.com/icatcare
iCatCare’s Cat Friendly Principles can be found for obtain here.
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