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Second Chance Beer Company’s most important motto is “Seize a Pint, Save a Pup.” That’s as a result of this small, unbiased craft brewery in San Diego, California, is devoted to serving to rescue canines.
The brewery was co-created in 2015 by CEO Virginia Morrison and her husband, grasp brewer Marty Mendiola. Animal welfare is a giant aspect of the corporate and one thing that the 2 are very captivated with.
“When we talked about opening our personal brewery, we knew giving again can be a big a part of our ethos,” Virginia says.
One % of the gross sales from their beers New Day and Buddy (every that includes canines on the beer can) goes towards Second Chance Dog Rescue and The Animal Pad in San Diego, in addition to Follow Your Heart in Gilbert, Arizona. Since the brewery’s beginnings, greater than $257,000 has gone to the canine rescues.
The final dog-friendly brewery
To say that Second Chance Beer Company is dog-friendly is an understatement. Virginia and Marty carry their canine, Citra, to work every single day. Two canines the couple fostered, Chinook and Chuck, have discovered their perpetually houses with brewery workers, they usually come to work every single day as effectively. Other dog-owning workers additionally carry their canine buddies to work, and patrons are inspired to carry their pups to affix within the enjoyable.
Helping rescue canines get adopted
The brewery is instrumental in serving to rescue canines discover their perpetually houses by internet hosting dozens of occasions. A portion of gross sales from fundraising occasions just like the annual Pupapalooza goes to the animal rescues they help.
For 2023, the brewery’s purpose is to get 23 canines adopted and donate a minimum of $2,300 to every of their rescue companions.
“Beyond that, we are going to open extra dog-welcoming tasting rooms and proceed to boost consciousness of the advantages of adoption,” Virginia says.
In addition to canines, Virginia’s different ardour is Diversity, Equity and Inclusion. She based the San Diego Brewer’s Guild’s DEI committee in 2019 and is presently the nationwide Brewers Association’s DEI Committee Chairperson.
As Second Chance’s web site says, it’s “a neighborhood the place beer brings individuals, and their pups, collectively. More than only a brewery — we embrace variety, worth innovation and provides again with out compromise.”
To be taught extra about Second Chance Beer Company, go to www.secondchancebeer, or comply with the brewery on Instagram @secondchancebeer and Facebook @secondchancebeercompany.
The submit Craft Beer Brings People and Pups Together by Annie Butler Shirreffs appeared first on Dogster. Copying over total articles infringes on copyright legal guidelines. You might not be conscious of it, however all of those articles had been assigned, contracted and paid for, so they don’t seem to be thought of public area. However, we recognize that you just just like the article and would find it irresistible in case you continued sharing simply the primary paragraph of an article, then linking out to the remainder of the piece on Dogster.com.