Breaking Stereotypes: Bella & Duke Challenges Gender Perceptions in Pet Ownership
Pet-admin
Research from Bella & Duke challenges gender stereotypes that cats are for girls and large canine are extra masculine
Leading pet meals and wellbeing firm Bella & Duke are on a mission to debunk frequent misconceptions round pet possession, diet and pet meals labelling in addition to breed cliches. The firm carried out UK broad analysis unveiling gender stereotypes of pet homeowners, with 86% of individuals considering chihuahua homeowners usually tend to be feminine and 72% feeling a rottweilers proprietor can be male. Nearly half (45%) imagine a cat proprietor is a feminine, with 27% believing they’re extra prone to be single.
Bella & Duke champions species-appropriate and pet centred wellbeing, but many nonetheless don’t realise the advantages of a uncooked weight loss plan versus more moderen, and now thought-about extra standard pet meals similar to kibble or tinned. Raw feeding is continuous to turn into a extra widespread choice for pet homeowners, but there are nonetheless many misconceptions round this pure weight loss plan that must be challenged and Bella & Duke have got down to just do that.
Mark Scott, CEO at Bella & Duke, mentioned: “Common pet misconceptions we see at this time just like the ‘loopy outdated cat girl’ are sometimes derived from the flicks we devour or the books we learn. This kind of notion can have a dangerous lasting affect on breeds for years and years to come back, and as a proud cat proprietor, I do know these merely aren’t true.
“We face comparable misconceptions and misunderstandings within the pet meals trade. Raw feeding comes with lots of its personal falsehoods so it’s vital we’re brazenly talking about these and never solely placing them to relaxation, however persevering with to coach one another extra on the advantages of a pure and species-appropriate weight loss plan for our pets. At Bella & Duke it’s our high precedence that each animal is cared for and understood to permit them to thrive in a wholesome and completely happy life, we are going to at all times champion species-appropriate and pet centred wellbeing.”
Other key stats embrace:
45% of individuals mentioned chihuahuas are used as a vogue accent
28% of individuals thought that bigger canine have been larger upkeep pets than smaller canine
61% of these surveyed felt that too many individuals had pets for the improper causes
26% believed that cats most popular to be left on their very own
Despite pet homeowners wanting what’s greatest for his or her furry mates, the analysis discovered that just about 1 / 4 (24%) of Brits truly don’t know what kind of meals is probably the most nutritious for his or her pets whether or not its uncooked, moist meals or kibble (dried meals pellets).
Further to this, over a 3rd (37%) have been solely uncertain of what the authorized requirement of meat that must be in meat-based meals, exhibiting there may be plenty of confusion in relation to pet diet. Despite this confusion, over 40% of pet homeowners mentioned they imagine wellness claims made by pet meals manufacturers, which regularly present no supporting proof of the proposed advantages.
Bella & Duke additionally discovered that some pet homeowners assume uncooked feeding is inconvenient (17%). However, as a direct to door provider, Bella & Duke prides itself on providing its subscribers a handy product tailor-made to every breed, weight, and age of pets, leaving the consultants to calculate how a lot your furry buddy must dwell a life nicely beloved. Additionally, as a part of streamlining the client expertise, Bella & Duke’s buyer care staff repeatedly verify in to see how a pet’s journey on uncooked meals goes, providing subscribers recommendation, steerage and the chance to tailor their pet’s subscription as required.
The analysis recognized considerations across the security of uncooked feeding with 12% of survey contributors believing that uncooked meals is filled with micro organism, nevertheless Bella & Duke just lately grew to become one of many first uncooked pet meals suppliers to be RawSAFE accredited. This new uncooked pet food certification scheme run by veterinary professionals conducts impartial audits of uncooked pet meals producers and unannounced spot checks to make sure pet homeowners obtain the very best and most secure potential meals for his or her pets.
Bella & Duke gives a handy subscription service, together with free academic guides and help for pet homeowners to help to assist them in doing proper by their pet and giving them the power to be taught extra concerning the significance of what they’re feeding them.
To present you possibly can by no means choose a e-book by its cowl, Bella & Duke has labored with its founder, Mark Scott and his one yr outdated and 10 month outdated cats, Rocky and Ace alongside its clients John Cardie together with his nine-month-old pomeranian, Teddy, and Lisa Twentyman and her rottweiler Loki having fun with their time collectively.
You can discover out extra concerning the dietary advantages and Bella & Duke’s product providing at: www.bellaandduke.com
