The ARM & HAMMER™ Feline Generous Program Launches TikTok Campaign to Celebrate “A Day In The Life” of Purrfectly Impurrfect Shelter Cats and Donates $30,000 to Shelters
In honor of National Animal Shelter Appreciation Week (November 5-11), the ARM & HAMMER™ Feline Generous program launched its “A Day within the Life” social media marketing campaign. This initiative is devoted to celebrating purrfectly impurrfect shelter cats who are sometimes ignored for adoption on account of age, sickness, look, or misunderstood personalities. The Feline Generous program teamed up with a few of TikTok’s hottest cat content material creators to create humorous movies that spotlight “a day within the life” of purrfectly impurrfect cats ready for loving furever properties to assist increase consciousness round why they make such fantastic pets. As a thanks to every of the taking part shelters—Tuscaloosa Metro Animal Shelter in Tuscaloosa, AL, Rafiki’s Rescue in Anaheim, CA and Mary S. Roberts Pet Adoption Center in Riverside, CA—the ARM & HAMMER™ Feline Generous program donated $10,000 to every group!
“National Animal Shelter Appreciation Week is a good alternative to remind individuals of the arduous work the workers and volunteers put into operating these wonderful organizations,” stated Pam Johnson-Bennett, Certified Cat Behavior Consultant. “It’s additionally time to remind individuals in the event that they’re contemplating adopting a cat to contemplate adopting a purrfectly impurrfect cat, which will be so rewarding whereas serving to shelters make room for brand spanking new cats. It’s price noting, most cat habits points come up from misunderstandings and assuming the cat is deliberately being disobedient. Cats are extremely adaptable and may simply alter to bodily limitations. Plus, in the event you’re searching for a cat who wish to curl up in your lap and luxuriate in simply being close to you, an older cat stands out as the supreme alternative.”
The ARM & HAMMER™ Feline Generous program will likely be donating a complete of $50,000 to cat welfare organizations in 2023 and since launching this system in 2019, it has donated a complete of $200,000 because it continues to assist purrfectly impurrfect cats discover loving furever properties and helps native cat shelters throughout the nation.
This yr alone, Feline Generous collaborated with a number of organizations, such because the ASPCA for National Adopt a Shelter Cat Month in June, and helped them increase $75,000 for ASPCA’s shelters. Additionally, Feline Generous supported its personal native shelters in Philadelphia by sponsoring Mac’s Fund’s “Mewtiny on the Moshulu” occasion and awarding a $5,000 donation, in addition to a $13,500 donation to Morris Animal Refuge, one of many nation’s oldest animal refuge organizations.
“The Feline Generous program is devoted to elevating consciousness round why adopting purrfectly impurrfect cats is so rewarding and serving to them discover nice properties,” stated Lisa Borak, Senior Marketing Director, ARM & HAMMER™ Pet Care. “We have been delighted to collaborate with native shelters, nationwide organizations and content material creators to proceed giving purrfectly impurrfect cats a platform to indicate how irresistibly adoptable they’re. We stay up for persevering with our efforts in 2024.”
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