August 6, 2021, Zaventem, Belgium – As International Cat Day approaches, Zoetis is elevating consciousness of the significance of normal visits to a veterinary clinic for cats.
The firm is sponsoring the #BeCatCurious cat proprietor marketing campaign by International Cat Care (ICC), a charity which goals to coach house owners about cat-friendly rules in a lead as much as and on #InternationalCatDay.
“We need to assist cats and their house owners reside lengthy and wholesome lives collectively,” stated Zoetis Chief Medical Officer Dr. Mike McFarland, “and common visits to the vet are a necessary a part of that.
“Regular well being checks, diagnostic screening, vaccinations and parasite management, are an essential a part of sustaining good feline well being. And if common screening turns up any downside areas it’s higher to detect ailments early as there could also be extra choices to assist deal with the cat and assist them really feel higher sooner.”
Through evolution, cats have discovered to hide indicators of weak point, so it may typically be troublesome for house owners to inform when their cat isn’t feeling properly. This additionally makes the annual wellness examine with a veterinarian extremely essential for cats. Veterinarians might help detect any indicators early. This can also be the place #BeCatCurious might help… by studying extra about what to search for in your cat so you understand when to convey them to the veterinarian.
But, step one to getting a cat entry to healthcare begins with getting them into the cat service for journey. ICC information exhibits that many cat house owners are reluctant to take their pet to the vet as a result of they’ve hassle getting them right into a service to move them. As a outcome, they might be tempted to place off annual wellness exams or wait till issues are at a extra superior stage earlier than consulting a veterinarian.
One of the cat-friendly rules that ICC needs house owners to pay attention to is the curious and clever nature of cats which suggests they are often efficiently educated utilizing constructive reinforcement and rewards.
“By making it simpler for house owners to get their cat to the vet, we will enhance prognosis, entry to preventative vaccinations and medicines, comparable to parasite management, and to different routine well being assist,” stated Dr. McFarland. Additionally, as cats age, they’ll additionally expertise power ailments comparable to diabetes, renal illness or arthritis.
“It could also be stunning, however the ache related to osteoarthritis (OA) can affect practically 40% of cats and will increase much more as they become old[1],[2]. We know that this downside isn’t recognized as typically because it may very well be at present attributable to low consciousness, leaving many cats experiencing OA ache.”
Jamie Brannan, President International at Zoetis additionally commented: “Our give attention to feline medicines isn’t new. It contains a big portfolio of options to foretell, stop, detect and deal with ailments with rapid-test diagnostics, vaccines and different preventative options like Stronghold Plus in opposition to a number of parasites, Cerenia for alleviation of vomiting and Synulox for the remedy of a variety of bacterial infections in cats. And we just lately added Solensia to our portfolio of feline merchandise. Solensia removes the issue in medicating your cat from the pet proprietor, as it’s a biologic month-to-month injection delivered within the clinic by the veterinarian to assist handle the ache related to osteoarthritis.”
International Cat Day is on 8 August 2021. In the weeks main as much as it, house owners had been despatched academic data and provided entry to a spread of free coaching and assist supplies which can assist them practice their pet to enter a service extra simply. Emails, on-line coaching movies, podcasts and giveaways will likely be accessible on-line at icatcare.org/international-cat-day and house owners will be capable of share their experiences and pictures on social media.
Results of the International Cat Care ballot:
- 50% of cat house owners battle to get their pet right into a cat service
- 95% would love extra recommendation on coaching their cat
- 69% discovered giving their cat treatment troublesome
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About Zoetis
As the world’s main animal well being firm, Zoetis is pushed by a singular function: to nurture our world and humankind by advancing take care of animals. After practically 70 years innovating methods to foretell, stop, detect, and deal with animal sickness, Zoetis continues to face by these elevating and caring for animals worldwide – from livestock farmers to veterinarians and pet house owners. The firm’s main portfolio and pipeline of medicines, vaccines, diagnostics, and therapeutic applied sciences make a distinction in over 100 nations. In 2020, Zoetis generated income of $6.7 billion with ~11,300 workers. For extra, go to www.zoetis.com.
[1] Foster Rosenblatt Veterinarian MR 2020
[2] Enomoto M, Mantyh PW, Murrell J, et al. Anti-nerve progress issue monoclonal antibodies for the management of ache in canines and cats. Vet Rec. 2019;184(1):23.
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