This article first appeared on iCatCare on the 14th of September 2023 here.
International Cat Care’s veterinary division, the International Society of Feline Medicine (ISFM), is working with the Federation of European Companion Animal Veterinary Associations (FECAVA), the Federation of Veterinarians of Europe (FVE) and the Union of European Veterinary Practitioners (UEVP) to discourage the promotion of cat breeds with excessive conformation in promoting.
In current years, veterinary professionals have seen a rise within the reputation of pedigree breeds with excessive physique shapes and options, comparable to flat faces or folded ears. Though these options could seem endearing or placing to pet house owners, many are unaware of the related well being and welfare points that can lead to lifelong struggling.
ISFM has created a letter in partnership with FECAVA, FVE and UEVP, which urges all firms that characteristic cats of their advertising supplies to work collaboratively with veterinary professionals and pledge to keep away from utilizing such breeds in any ads.
Click the picture to obtain the social media graphic
Most severely affected are brachycephalic (flat-faced) cat breeds comparable to Persians, which undergo from problem respiration, pores and skin and eye issues, in addition to Scottish Folds, which develop painful arthritis from a younger age as a consequence of cartilage abnormalities which are chargeable for their folded ear form.
Nearly 40% of veterinary professionals within the UK really feel that exaggerated conformation in pedigree cats and canine is the highest welfare challenge they might select to resolve tomorrow if they may.1 However, the influence of utilizing these breeds in promoting and their reputation with celebrities and on social media influencing potential house owners to decide on them as pets can’t be overstated, with vital will increase noticed within the inhabitants of Scottish Folds and different pedigree cats lately.2
Dr Nathalie Dowgray, Head of ISFM, stated:
“Seeing a cute cat in an commercial can usually be a set off for individuals to hunt out buying a cat of that breed with out understanding the welfare considerations related to some pedigree breeds. An increase in demand can result in a rise in breeding practices that end in extreme conformational points and poorer welfare in these breeds. We encourage individuals to obtain this letter to make use of once they see breeds of concern being utilized in promoting, as well being is at all times extra vital than appears.”
A template letter to firms at present utilizing cat breeds with excessive conformation is obtainable to ship to manufacturers to encourage them to alter their promoting requirements right here:
https://icatcare.org/app/uploads/2023/09/ISFM_FECAVA_FVE_UEVPAdvert_Letter.pdf.
More info on well being and welfare points in pedigree cats may be discovered at:
https://icatcare.org/our-campaigns/first-do-no-harm-breeding-of-pedigree-cats/
ISFM will proceed to work with our companions throughout the sector to lift consciousness of the well being and welfare points confronted by cats bred with excessive conformation. For extra info concerning canine and different species, click on here.
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References:
- PDSA Animal Wellbeing Report 2023, Available from: https://www.pdsa.org.uk/what-we-do/pdsa-animal-wellbeing-report/paw-report-2023
- Cats Protection. Cats and Their Stats 2022, Available from: https://www.cats.org.uk/media/11908/cats-report-2022-uk.pdf
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