iCatCare joins FECAVA, FVE and UEVP to induce advertisers to ban using cat breeds with excessive conformation
International Cat Care’s veterinary division, the International Society of Feline Medicine (ISFM), is working with the Federation of European Companion Animal Veterinary Associations (FECAVA), the Federation of Veterinarians of Europe (FVE) and the Union of European Veterinary Practitioners (UEVP) to discourage the promotion of cat breeds with excessive conformation in promoting.
In latest years, veterinary professionals have seen a rise within the reputation of pedigree breeds with excessive physique shapes and options, similar to flat faces or folded ears. Though these options could seem endearing or placing to pet homeowners, many are unaware of the related well being and welfare points that can lead to lifelong struggling.
ISFM has created a letter in partnership with FECAVA, FVE and UEVP, which urges all corporations that function cats of their advertising supplies to work collaboratively with veterinary professionals and pledge to keep away from utilizing such breeds in any commercials.
Most severely affected are brachycephalic (flat-faced) cat breeds similar to Persians, which undergo from problem respiration, pores and skin and eye issues, in addition to Scottish Folds, which develop painful arthritis from a younger age on account of cartilage abnormalities which are chargeable for their folded ear form.
Nearly 40% of veterinary professionals within the UK really feel that exaggerated conformation in pedigree cats and canine is the highest welfare difficulty they might select to resolve tomorrow if they may.1 However, the impression of utilizing these breeds in promoting and their reputation with celebrities and on social media influencing potential homeowners to decide on them as pets can’t be overstated, with vital will increase noticed within the inhabitants of Scottish Folds and different pedigree cats lately.2
Dr Nathalie Dowgray, Head of ISFM, stated:
“Seeing a cute cat in an commercial can typically be a set off for folks to hunt out buying a cat of that breed with out understanding the welfare issues related to some pedigree breeds. An increase in demand can result in a rise in breeding practices that end in extreme conformational points and poorer welfare in these breeds. We encourage folks to obtain this letter to make use of once they see breeds of concern being utilized in promoting, as well being is all the time extra necessary than appears.”
A template letter to corporations presently utilizing cat breeds with excessive conformation is accessible to ship to manufacturers to encourage them to alter their promoting requirements right here https://icatcare.org/app/uploads/2023/09/ISFM_FECAVA_FVE_UEVPAdvert_Letter.pdf.
More data on well being and welfare points in pedigree cats could be discovered at https://icatcare.org/our-campaigns/first-do-no-harm-breeding-of-pedigree-cats/.
ISFM will proceed to work with our companions throughout the sector to boost consciousness of the well being and welfare points confronted by cats bred with excessive conformation. For extra data concerning canine and different species, go to https://www.fecava.org/boas/fve-uevp-fecava-and-isfm-unite-against-promotion-of-brachycephalic-animals-in-advertisements/
References:
1. PDSA Animal Wellbeing Report 2023, Available from: https://www.pdsa.org.uk/what-we-do/pdsa-animal-wellbeing-report/paw-report-2023
2. Cats Protection. Cats and Their Stats 2022, Available from: https://www.cats.org.uk/media/11908/cats-report-2022-uk.pdf
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